Trial-to-paid conversion analysis
A structured review of how trial users move into paid plans, covering activation moments, paywall timing, and drop-off between first use and first invoice.
Who it is for
Product leads, founders, and growth managers responsible for a subscription application with an active free trial.
What you leave with
A clear map of where trialists stall, which moments predict paid conversion, and a prioritised list of changes to trial length, messaging, and onboarding steps.
Included
- Kick-off briefing on trial design, billing cadence, and current conversion figures
- Review of onboarding paths, paywall placement, and upgrade prompts
- Cohort walkthrough of recent trial starters through to paid or churned status
- Written findings pack with ranked recommendations
- Two follow-up clarification calls within thirty days of delivery
Not included
- Hands-on engineering or design implementation
- Ongoing advertising or acquisition management
- Access to any third-party analytics subscription purchased on your behalf
How we work through it
- Share trial and billing context plus sample user journeys
- Joint working sessions to examine friction points and conversion windows
- Draft findings shared for factual review
- Final pack and recommendation walkthrough
Preparation
Access to anonymised trial and billing summaries, current onboarding screenshots or walkthroughs, and one product owner available for working sessions.
Constraints
We work with subscription applications that already run a free trial or freemium period. Purely one-off purchase products fall outside this engagement.
Request an analysis briefing via the contact form and we will confirm fit within one business day.