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Rates

Fees reflect the depth of cohort work and the number of working sessions involved. Figures below are starting points; final quotes depend on trial complexity, stakeholder count, and materials available at kick-off.

Trial-to-paid conversion analysis

A structured review of how trial users move into paid plans, covering activation moments, paywall timing, and drop-off between first use and first invoice.

Three to four weeks · Remote workshop series with written findings

From £4,800 per engagement

Conversion readiness review

A shorter diagnostic for teams preparing to launch or redesign a free trial. Focuses on whether the trial path is ready for serious conversion measurement.

One week · Half-day remote session plus written checklist

From £1,650

Onboarding friction audit

A focused look at the steps between sign-up and first meaningful use, identifying where trialists lose momentum before they ever reach the paywall.

Two weeks · Documented walkthrough with annotated findings

From £2,400

Follow-up conversion check

A compact re-assessment after you have acted on earlier recommendations, confirming whether conversion patterns have shifted as expected.

One to two weeks · Remote check-in with comparison brief

From £1,200 for previous clients

What shapes an estimate

  • Number of distinct trial paths or regional billing variants
  • Whether anonymised cohort summaries are ready or need structuring first
  • Stakeholder sessions beyond the core product owner
  • Whether a follow-up conversion check is booked alongside a full analysis

Rates are informational. No payment is taken on this site. After a briefing we confirm scope in writing before work begins. A deposit may be requested for longer engagements—see the refund policy for how deposits and cancellations are handled.

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