Guides
Field notes on trial cohorts, paywall timing, and preparing for a conversion analysis—written for product owners who live with free-trial decisions.
Reading a trial cohort without guesswork
How to walk a recent group of trial starters from first login through to paid or abandoned, using simple milestones rather than vanity counts.
When to shorten a free trial
Longer trials are not always kinder. Here is how to tell whether extra days help conversion or simply delay a clear decision.
Paywall timing and first value
The best moment to ask for payment is after the trialist has felt the application’s core result—not after an arbitrary number of clicks.
Briefing an analyst on your trial
What to gather before a conversion analysis so working sessions stay concrete and the findings pack reflects your real constraints.