Onboarding friction audit
A focused look at the steps between sign-up and first meaningful use, identifying where trialists lose momentum before they ever reach the paywall.
Who it is for
Teams whose trials start strongly but stall before day three or day seven.
What you leave with
Annotated map of onboarding friction with suggested removals, reorderings, and clearer success markers for the trial period.
Included
- End-to-end walkthrough of the trial onboarding path
- Comparison against stated activation goals
- Prioritised friction list with effort notes
Not included
- Copywriting or visual redesign of screens
- User interviews beyond materials you already hold
How we work through it
- Provide access to a trial account or recorded walkthrough
- Analyst completes the friction map
- Findings call to discuss priorities
Preparation
Trial credentials or a screen recording, plus a short note on what ‘activated’ means for your product.
Constraints
Does not replace a full trial-to-paid conversion analysis when billing and paywall timing are the main unknowns.